BALMAIN X PUMA
Available worldwide on November 21st, the 35-piece Puma x Balmain Created With Cara Delevingne Collection is inspired by traditional boxing gear and infused with the irrepressible spirit of Cara Delevingne, the singular design sensibility of Olivier Rousteing and the performance heritage of Puma.
I’m boxing in the gym every morning and Cara loves the sport, as well. For us, it’s more than just a great workout. Boxing is a uniquely positive, motivating force. It gives you the confidence to stick up for yourself and to defend others—because sometimes we really have no choice but to take a stand. Today, we do need to push back, protect inclusion and defend everyone’s right to be exactly who they want to be. Diversity should always be celebrated and fought for. That’s always been a key message for me, and it is at the core of this collaboration. We all deserve to be completely free to think, live and love in our own way.
First creative collaboration:
PUMA x BALMAIN
The latest offering from the duo takes the form of two limited-edition capsule collections, designed by Rousteing and Delevingne, in partnership with Puma.
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"WHAT DO YOU FIGHT FOR ? "
FOOTWEAR, APPAREL, ACCESSORIES
One range, produced by Puma, will be carried in the sportswear giant’s chain of stores, as well as at selected independent retailers’ addresses. Balmain will also carry a selection of items from this line in its own boutiques.
BALMAIN X PUMA
Created with Cara Delevingne
Another collection of six items, produced and distributed by Balmain, will be shown as part of the Parisian house’s Spring 2020 designs and carried at Balmain addresses worldwide, as well as online, at Balmain. com. Select retail partners will also carry certain key items.
EVERYONE INVOLVED —PUMA, BALMAIN, CARA AND ME — WAS DETERMINED TO CREATE SOMETHING TIMELESS.
PUMA has always represented teamwork and empowerment, so the idea of doing a partnership with olivier seemed very fitting," adds Cara Delivingne. "Balmain has a similar brave fierceness to their brand as PUMA does and it really excited me to think of what we could all to together. I'm really proud of what this collaboration has resulted in.